On Thursday, August 27, 1998, on the 9th floor of the Automóbil Club Argentino, the Lunch Launch Talentlón para la Vida 1998 was held.
This mega-event was aimed at promoting Life itself, the Mothers, bringing families together, promoting values and Talentos para la Vida, providing sponsoring companies with a framework of communication, promotion, advertising, which is productive and beneficial for them, with a great institutional added value.
The event was attended by more than 100 businessmen and personalities, including Mrs. Inés Pertiné of de la Rúa, wife of the Chief of Government of the City of Buenos Aires, Dr. Fernando de la Rúa; Beatriz de Gutiérrez Walker, National Secretary of Culture; Noemí Ahumedes, General Director of Women; Francisco Mayorga, National Secretary of Culture; Mariano Posse, National General Inspector of Justice; Alberto Gowland Miter, Vice President of La Nación newspaper; Enrique Torrendell, President of the Graduate Center in Economics of the Argentine Catholic University; Rosa Pérez Martínez, Marketing Manager of Aetna Vida; Diógenes de Urquiza, Topper Marketing Manager; José Ranero Díaz, President of Astra; Omar Sproviero, RRII Manager of the BankBoston Foundation; Carlos Elliot, Institutional Relations Manager of Avon Cosmetics; Eduardo Gruneisen, Vice President of El Ateneo; José Landajo, Marketing Manager of Eveready; Segundo Marenco, RRII Manager of IBM Argentina; Lucas Mastellone, Special Events Manager of Mastellone Brothers; Guillermo Cóppola, Product Manager of MasterCard; Alejandro Azaretto, MasterCard Commercial Area; Mariana Giacumbo, RRC Manager of MasterCard; Marcelo Poggio, MasterCard Manager; Claudia de Vila, RR Manager PP of Metrovías; Fabián Crivaro, Microsoft Academic Manager; Tomás Oulton, Microsoft Reseller Manager; Bernardo Neustadt, Honorary Member of Talentos para la Vida.
During lunch there was also room for excitement, when Mrs. Ester Inés Banchio de Ragone, Mother of a girl participating in the Talents for Life program, read her daughter’s moving story, which was Gold Medal in Literary Essay of the month of April.
